Action Safety, clothing, footwear and safety equipment specialists, offer top products and brands at true trade prices
Our Story
Established in 1998, Action Safety brought some of the first safety apparel to New Zealand and set a standard for innovation that remains at the heart of the business today.
When Key Directors Jeff and Jenny discovered the company in 2014, they saw untapped potential and an opportunity to revitalise it with their extensive business expertise. Determined to see Action Safety thrive, they made bold, strategic decisions—relocating the business within the first year, expanding in-store stock, and introducing new product lines. These transformative steps redefined Action Safety’s presence, securing its reputation as a leader in the safety industry and ensuring a legacy of growth and excellence.
Jeff and Jenny continue to lead Action Safety, staying ahead of industry developments, and offering products often exclusive within New Zealand. We are dedicated to providing exceptional service, high-quality products, and great value, as per the founding principles of the business, ensuring you can trust Action Safety for your safety needs every day.
- Safety boots, work boots, steep cap gumboots, and footwear
- Hi vis vests and clothing
- Safety glasses for eye protection, face shields and safety goggles
- Work gloves and safety gloves
- Hard safety helmets and hats
- Height safety equipment
- Safety equipment for chainsaw users and forestry workers
- Fire protection equipement e.g. fire extinguishers
- Storage cabinets for dangerous goods and chemicals
- Spill containment equipment
- Civil Defence kit supplies
- First aid kit medical supplies
- Respiratory protection including masks and respirators
- Scrubs for health/medical, child care, rest home sectors
To discuss your specific requirements or product availability, please feel free to contact us. We look forward to being of service to you
Jeff, Jenny, and the team